Firdha, Irmawanti (2021) Collaborative CSR melalui Program Rumah Kreatif Jogja. Journal of Communication:, 6 (1). pp. 115-125. ISSN 2503-1880
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Abstract
Corporate Social Responsibility (CSR) is a form of commitment from the business world to community improvement and development. This commitment is shown by the role of each actor in achieving common goals. Rumah Kreatif Jogja program is a corporate social responsibility (CSR) program initiated by the Ministry of BUMN to build quality of Indonesian MSMEs. The Ministry of BUMN, PT Bank Rakyat Indonesia, Tbk, and MSME actors collaborate in the implementation program of Rumah Kreatif Jogja. The purpose of this study is to analize how the collaboration between the government, companies and MSME players to improve the quality of MSMEs. The research method used is qualitative method with a descriptive approach. Data collection was carried out by interviewing the management of Rumah Kreatif Jogja and MSME actors, and literature study. Data analysis was carried out through data reduction, data presentation and conclusion drawing. The result shows that the collaboration among The Ministry of BUMN, PT Bank Rakyat Indonesia, Tbk, and MSME went well. The Ministry of BUMN, through PT Bank Rakyat Indonesia, Tbk has formulated policies to improve competence, and expand marketing and facilitate access to capital. PT Bank Rakyat Indonesia, Tbk implement the program by providing co-working space facilities and facilitating MSME in mentoring and empowering. The success of Collaborative CSR is shown by involvement of MSME (community engagement) as beneficiaries of the Program of Rumah Kreatif Jogja
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Collaborative CSR, Rumah Kreatif Jogja, community empowerment, community engagement |
| Subjects: | Ilmu sosial |
| Divisions: | Public Relations |
| Depositing User: | Mrs Lu'lu' Atuzzahroh |
| Date Deposited: | 20 Sep 2021 08:54 |
| Last Modified: | 20 Sep 2021 08:54 |
| URI: | http://repository.stikomyogyakarta.ac.id/id/eprint/266 |
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