Redesain Logo Untuk Corporate Identity Omega Oil

Ronaldo Octabertus, A19025417 (2023) Redesain Logo Untuk Corporate Identity Omega Oil. Diploma thesis, Sekolah Tinggi Ilmu Komunikasi Yogyakarta.

Text Halaman Judul, Bab I, Bab II, Bab V, Daftar Pustaka.pdf Download (429kB)

Abstract

Corporate identity is an important thing for a brand. Often some brands have omega oil. C orporate identity designs that do not match the identity of the brand so that the message or vision to be conveyed is not conveyed properly. One of the actions that can be taken by the brand is to redesign its corporate identity. The same thing is also experienced by Omega oil. This essential oil brand does not yet have a corporate identity design that can represent the image of Omega oil. The method used by the author in designing the redesign of the omega oil corporate identity to obtain information for the implementation of this creative work process is the participant observation method. The initial process carried out by the author conducts interviews about the background of the omega oil brand, includes a brief story about the formation of the brand and what are the things behind the formation of the omegaoil brand the author also conducts observation stages including the values of the brand, vision, and expectations, as well as concepts, goals, audiences, and messages that will later be implemented during the redesign process redesign corporate identity omegaoil aims to improve the image and selling value of omegaoil essential oil products. Omegaoil corporate identity improvements include logos, colors, typography, paper bags, tote bags, id cards, thank you cards, paper wraps, oil feed (lavender, lemon, peppermint), envelopes, head latter, t-shirts, lanyards, mugs, invoices"

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